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SIM Powerchain orange juice transparency with Albert Heijn

a project from Louis Dreyfus Company and partners Albert Heijn, the Dutch supermarket chain, and Refresco, bottler of soft drinks and juices, which have made the supply chain of Albert Heijn’s own brand of ambient orange juice fully transparent, using blockchain technology. The partnership further demonstrates the technology’s immense potential to drive efficiencies and traceability

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SIM, Albert Heijn